10+ years leading e-commerce strategy, brand design, social content, and marketplace growth for Healthy Mood Ltd — a UK supplements brand I built from the ground up. Every pixel, every campaign, every product label: my work.
Healthy Mood Ltd is a UK-based vitamins and supplements business I have led since 2015 — growing it from an online marketplace operation into a multi-channel brand with its own Shopify store, Amazon presence, TikTok Shop, social media community, and a new premium eco product line launching now. Every creative and strategic decision has been mine.
Full Shopify store built and managed by me — from theme selection and customisation to category architecture, product listings, copy, photography direction, and ongoing CRO. 20+ product categories serving the UK supplements market.
Full Amazon brand presence set up and managed by me — including Seller Central operations, A+ content, brand store design, product listing optimisation, and ongoing performance management.
The latest evolution of Healthy Mood — a premium eco-packaging product line in bold, vibrant paper tubes. I designed everything: the packaging form, the label artwork, the brand creative, the social content, and the launch campaign. Listing imminently on all channels.
Vibrant pink tube for the beauty supplement range. Label design, formula positioning, and visual identity all created by me.
New Line — LaunchingBold orange tube for the omega range. Photography, label artwork, and campaign content produced in-house.
New Line — LaunchingRich purple tube for the premium coconut oil supplement. Full creative suite including social templates ready to deploy.
New Line — LaunchingFull-stack online retail — store builds, marketplace management, product listings, CRO, inventory, and fulfilment strategy across all major channels.
Full content lifecycle from strategy and storyboarding to shooting direction, editing, and scheduling — Instagram, TikTok, Facebook, and YouTube.
End-to-end brand identity: logo, label design, packaging (including the new paper tubes), product photography direction, and visual campaign assets.
Growth strategy, competitor research, sales data analysis, KPI reporting, and conversion rate optimisation informed by analytics across all channels.
Currently completing an MSc in Artificial Intelligence at the University of Hull. Certified in Prompt Engineering and Microsoft Azure. Applies AI tools daily in content and marketing.
Fluent in English and Russian; native Latvian speaker. Enables confident communication with UK customers, Eastern European suppliers, and international wholesale partners.
Looking to collaborate, hire an experienced e-commerce director, or discuss a project? I'd love to hear from you.
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Social Media I Run
I create, direct, and post all social media content for Healthy Mood and my personal brand — from short-form TikTok videos and Instagram Reels to grid posts, product photography direction, and story campaigns. All content is AI-assisted but strategically led and personally produced.
My content covers health education, product launches, behind-the-scenes brand building, and supplement storytelling — with a focus on community growth in the UK wellness niche.
All content strategy, creative direction & production by Nadia